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In short
- An anchor price is the price of the same product or service on 10 September 2026. It is shown next to the current price.
- The obligation applies from 17 November 2026. On 29 September the Government moved the start from 1 October.
- Businesses with a website publish a CSV or XML price list on it: products daily by 8:00, services when a price changes.
- Each location has its own file. Older lists stay available for at least 30 days.
This guide is a technical summary as of 30 September 2026, not legal advice. Confirm the obligations for your business with your accountant or the competent ministry.
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What is an anchor price?
The anchor (additional) price is a direct price control measure in Croatia. Next to the current retail price, a retailer or service provider shows the price that applied to the same product or service on a reference date, so customers can see how the price has changed.
For products and services covered by the September 2026 decisions, the reference date is 10 September 2026. The decisions were published in the Official Gazette (Narodne novine) no. 101/2026.
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Who must show anchor prices?
The obligation covers retailers and service providers selling to consumers. Showing anchor prices in store, in ads and in leaflets applies whether or not you have a website. Publishing a price list applies to businesses that have a website.
According to the published clarifications, the following are outside the publication obligation:
- accommodation prices shown through booking systems,
- platforms and intermediaries selling third-party products or services, except for their own fees,
- social media profiles, which do not count as a website,
- sales exclusively to other businesses (B2B).
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Key dates
| Date | What happened |
|---|---|
| 10 Sept 2026 | Reference date for the anchor price. |
| 11 Sept 2026 | Decisions published in Official Gazette 101/2026. |
| 29 Sept 2026 | The Government postpones the start from 1 October. |
| 17 Nov 2026 | Anchor price display and price list publication begin. |
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How to display the anchor price
The anchor price sits next to the current price, clearly and legibly: on shelves, on your website, in ads, leaflets and digital displays. According to examples from a Croatian Chamber of Trades and Crafts (HOK) seminar, the ministry recommends a label with just the date:
- “Price on 10 Sept 2026: €11.99”
- “10 September 2026: €11.99”
Stickers and handwritten labels are allowed. Online, show the anchor price on the product page and wherever the price appears, such as catalogue and sale pages. Prices are shown as the customer pays them, including VAT.
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Publishing the price list on your website
The price list is published in a machine-readable form, as a .csv or .xml file. It must be publicly available, without a login, so software can retrieve it automatically.
- Products: every working day by 8:00, even if no prices changed.
- Services: when a price changes, by 8:00 that day.
- Locations: a separate file for each point of sale.
- Archive: previous lists stay available for at least 30 days.
File name
The name follows this structure: type of outlet, address, outlet code, storage number, and date and time sent, separated by underscores. Example from the clarifications: prodavaonica_Ilica 150 Zagreb_P-01_104_01.10.2026_07:45. Some systems do not allow a colon in file names, so check the time format before automating.
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Required price list fields
According to summaries from the ministry and HOK:
| Products | Services |
|---|---|
| Product name | Service name |
| Product code | Retail price |
| Brand | Special sale indicator (e.g. promotion) |
| Unit of measure, if applicable | Anchor price on the reference date |
| Unit price, if applicable | |
| Retail price and special sale indicator | |
| Anchor price on the reference date | |
| Barcode, if applicable | |
| Availability (available / unavailable) |
Check the exact column order and names in the decision before publishing.
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CSV price list template
We prepared a sample CSV with the fields from this guide, UTF-8 encoding and a semicolon separator, which opens correctly in Croatian Excel. The products in the template are fictional.
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Checklist before 17 November
- Record the prices of all products and services on 10 September 2026 and keep the source.
- Add the anchor price to your POS, ERP or online store, for every product and variation.
- Update shelf labels, your website, leaflets and ads.
- Set up automatic CSV or XML generation per location before 8:00.
- Publish the lists at a permanent public URL and keep a 30-day archive.
- Check a test list: fields, file names, encoding and VAT-inclusive prices.
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How we can help
For WordPress and WooCommerce we have a plugin that stores the anchor price with each product, shows it to customers and publishes the price list on your website. For POS, ERP and other platforms we build custom integrations.
Anchor prices: plugin and custom solutions · info@apexdigital-logic.hr
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Sources
This summary is based on public clarifications and news available on 30 September 2026: